Privacy Policy
Your Data, Your Privacy
Privacy Policy — Latinlay Tech
Effective date: 11 October 2025
Last updated: 11 October 2025
Thank you for shopping with Latinlay Tech. We sell home appliances, gadgets, computer peripherals and related products through our online store. Your privacy matters, this Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and how you can exercise your rights.
Who we are (the data controller)
Responsible party / controller: Latinlay Tech
Contact (privacy & data requests):
Email: Latinlaytech@outlook.com
WhatsApp: +27 76 523 5293
If you are in South Africa, Latinlay Tech is the responsible party under the Protection of Personal Information Act (POPIA). If you are located elsewhere, this policy explains how we handle your personal data and the rights available to you under local laws
We collect the information we need to process and deliver your orders (name, email, phone, shipping address, payment tokens handled by payment providers), to communicate updates, to prevent fraud, and to improve our service.
We share necessary order information (name, address, phone, email, order details) with third‑party suppliers and couriers so they can fulfil and ship your order.
We use service providers (Wix, DSers, PayPal/Stripe/Payoneer, shipping carriers, analytics and email providers). These providers process data on our behalf.
You can ask us to access, correct, delete, restrict or port your personal information. See Section 9 for how to contact us.
What personal information we collect
When you use our store or place an order we may collect the following categories of personal information:
Identity & contact data
Full name, email address, phone number, delivery and billing address.
Order & payment data
Order details (products, quantities, prices), order number, tracking number and shipping status.
We do not store full credit card numbers on our servers. Payment card information is processed and stored by our payment processors (PayPal, Stripe, Payoneer or other payment gateway). We may keep limited payment metadata (last 4 digits, card type, billing name) for reconciliation and refunds.
Marketing & communications data
Newsletter/email subscription preferences, marketing opt‑ins/opt‑outs, customer service correspondence.
Fraud prevention & security
Information required to detect and prevent fraudulent activity (for example IP address, transaction history, device fingerprinting).
Optional / user‑provided data
Reviews, photos you upload, messages you send to customer support.
Sensitive categories
We do not intentionally collect special category or sensitive personal information (e.g., health data, racial/ethnic origin, political opinions). If you provide any sensitive data by mistake (for example in a message), contact us and we will remove it as soon as reasonably possible.
How we collect information
Directly from you: When you register, place an order, contact support, or subscribe to marketing.
From third parties: Payment processors (for payments), shipping carriers and fulfillment partners (for order fulfilment and tracking), and suppliers (to process orders).
Automatically: Via cookies and similar technologies and analytics tools used on our site (see Section 11 about cookies).
Why we collect personal information (purposes) and legal bases
We collect and use personal information for the following purposes:
a. To perform and manage orders (necessary for the performance of a contract with you)
Process your order, arrange shipment, provide order confirmations, and handle cancellations, returns and refunds.
Share name, delivery address, phone and order details with our suppliers and shipping carriers so they can fulfil and ship the order.
b. Payments & financial compliance (necessary for the performance of a contract / legal obligations)
To process payments, verify payment information, and prevent fraud. Payment card data is processed by third‑party payment providers.
c. Customer support & communications (necessary for the performance of a contract / legitimate interest)
To respond to inquiries, handle complaints, and keep you updated on your order status.
d. Marketing (email/SMS) and personalization (consent or legitimate interest where permitted)
Where you consent, we send newsletters, special offers and promotional messages. You can withdraw consent at any time.
c. Legal, tax and record‑keeping obligations (legal obligation)
Retain records to meet tax, accounting or regulatory obligations.
f. Fraud prevention, security & analytics (legitimate interest)
To detect and prevent fraud, abuse and other illegal activity, and to analyze and improve our services.
If you are in the EU, UK, or other jurisdiction with similar laws, the legal bases above map to the equivalent grounds required by those laws (performance of a contract, legitimate interests, consent or legal obligation).
Who we share information with (third parties)
To run our shop and fulfil orders we share personal information with the following categories of third parties. We only share what is necessary for the purpose described.
Service providers that we use (examples)
Platform & hosting: Wix (site hosting, online store engine, email notifications). They store and process site data on our behalf.
Order fulfilment & dropshipping connectors: DSers, AliExpress suppliers and other suppliers who pack and ship products. Suppliers and couriers receive the customer name, shipping address, phone number and order details so they can ship the order.
Payment processors: PayPal, Stripe, Payoneer (or other processor you choose). These processors handle card/banking details; we may receive confirmation and limited metadata.
Couriers & logistics: FedEx, DHL, local postal services and other carriers used to deliver packages (they receive shipping details and tracking info).
Analytics & advertising providers: Google Analytics, Meta/Facebook Pixel (for analytics and advertising), and other tracking/analytics partners you may enable.
Email & SMS providers: Wix Email Marketing, Google Workspace, or other email/SMS gateways used to send order emails, support replies and marketing messages.
Fraud & security providers: Services that help us detect and prevent fraudulent activity.
Why we share: to allow the third party to perform services (order fulfilment, payments, hosting, analytics). We require third parties to process data under contract and with appropriate safeguards.
International transfers
Some of our providers operate or store data outside your country (for example, hosting, payment processors, suppliers and analytics providers). When we transfer personal data internationally we use contractual safeguards and require providers to keep data secure and comply with applicable law.
What suppliers and couriers will see about an order
When you buy a product, we must share basic order information with the supplier and the courier so your product can be packed and delivered. This typically includes:
Your full name
Delivery address
Contact phone number
Email (only when needed for shipment notifications)
The product and quantity ordered
We instruct suppliers not to include promotional materials or supplier invoices with orders and to use neutral packaging where possible. We will do our best to keep supplier branding invisible to customers, but we cannot guarantee that every supplier will comply — this is a matter handled contractually with each supplier.
Data retention: how long we keep your data
We keep personal information only as long as necessary for the purpose for which it was collected, or as required by law. Typical retention periods:
Transactional records (orders, invoices): retained for at least 5 years to comply with tax and accounting rules and to respond to warranty or dispute claims.
Marketing data (email lists): until you withdraw consent or unsubscribe.
Support tickets / correspondence: retained for the time needed to resolve the issue plus a reasonable period thereafter (usually up to 3 years unless a longer period is required by law).
Analytics (IP and usage logs): retained in aggregated or pseudonymized form for reporting and product improvement; raw logs for a shorter period (e.g. 6–24 months), depending on the provider settings.
When data is no longer needed, we will delete or anonymize it in a secure manner in accordance with applicable laws (including POPIA Section 14).
Your rights (how to exercise them)
Depending on where you live, you have certain rights regarding your personal data. These typically include the right to:
Request access to your personal information (confirm whether we process it and request a copy).
Ask us to correct, update or complete inaccurate or incomplete data.
Request deletion or destruction of your personal information (subject to legal obligations to retain certain data).
Object to or restrict our processing of your personal information (for example, direct marketing or profiling).
Withdraw consent to processing where consent is the legal basis.
Request portability of data you provided to us in a commonly used, machine‑readable format.
How to make a request
Email Latinlaytech@outlook.com with the subject line "Data request" and describe which right you want to exercise. Provide proof of identity where required.
We will respond within a reasonable time (and in any case within the timeframes required by local law). Under the POPIA regulations, certain requests (corrections/deletions) should be answered within 30 days, we aim to comply with that timeframe.
If you remain unsatisfied you may lodge a complaint with your local data protection authority (for South Africa: the Information Regulator).
Security of personal information
We take reasonable technical and organizational measures to protect personal information from loss, theft, unauthorized access, disclosure, copying, use or modification, including:
Encrypted connections (HTTPS/TLS) for data in transit.
Access controls and administrative safeguards for our systems and third‑party providers.
Periodic review of our security measures and vendor agreements.
No system can be guaranteed 100% secure, if we become aware of a breach that creates a real risk of harm to you we will notify you and the relevant authorities as required by applicable law.
Cookies, tracking and how to control them
We use cookies and similar technologies on our site to operate the store and to understand and improve the user experience. Common types we use:
Essential cookies: required for shopping cart, login and checkout. These cannot be turned off if you want to use the store.
Performance & analytics cookies: to analyze site usage and improve features (for example, Google Analytics).
Marketing & advertising cookies: used with ad platforms (for example, Facebook Pixel) to show relevant ads and measure campaign performance.
You can manage cookie preferences through the cookie banner on our site and via your browser settings. Disabling some cookies may affect site functionality.
Links to other sites
Our store contains links to third‑party websites (for example supplier pages, social networks, or payment pages). This Privacy Policy does not apply to those sites, read their privacy policies before providing personal information.
Our site and services are not intended for children under the age of 13 (or the minimum age applicable in your jurisdiction). We do not knowingly collect personal information from children. If a parent or guardian believes we have collected personal information from a child, contact us and we will delete it as soon as reasonably possible.
Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes we will post a prominent notice on our site and update the “Last updated” date. Your continued use of the service after notification constitutes acceptance of the updated policy.
Contact & complaints
If you have questions, want to exercise your rights, or want to make a complaint, contact us:
If you are in South Africa and remain unsatisfied after contacting us, you have the right to lodge a complaint with the Information Regulator.
Legal & disclaimer
This Privacy Policy is intended to explain our data practices in clear language. It does not create any contractual or other legal rights beyond those required by applicable law. This policy should not be taken as legal advice. If you need legal advice about data protection obligations (for example POPIA, GDPR, CCPA), consult a qualified lawyer.
Prepared for Latinlay Tech 11 October 2025
If you want, I can also:
Produce a shorter “privacy summary” banner text (1–2 sentences) to show on the checkout page.
Create a cookie preference text for your Wix cookie banner.
Generate a version tailored specifically to POPIA (with regulatory references) or GDPR/US customers.